RSA E-Scooter Campaign

In 2024 and 2025, Ireland's Road Safety Authority (RSA) launched several major advertising campaigns focused on e-scooter safety to coincide with new legislation.

Set in an office environment, the ad features colleagues dressed as various vehicles (car, bus, truck, motorbike, and bicycle) welcoming a "newbie" character representing the e-scooter.

I had the pleasure of leading a team of 8 to create the costumes for the RSA adverts.